Surya Café - Brand Identity

It´s not just a Coffee Brand! It´s an ode for a moment of joy. With a quiet moment with yourself during the Golden Hour you could awake new perspectives about you, the ones you love and the planet. We received the mission to develop a brand for a very premium coffee, with a bunch of badges about Coffee Ranking, Sustainability, Source... but those reasons it self doesn´t express the real deal, de essence of this brand. So, we emerged in the reality of the brand and after a long discussions about concept, lifestyle, Brand Drives and other attributes we reached the true concept and naming. See below this amazing brand

It´s not just a Coffee Brand!
It´s an ode for a moment of joy.

With a quiet moment with yourself during the Golden Hour you could awake new perspectives about you, the ones you love and the planet.

We received the mission to develop a brand for a very premium coffee, with a bunch of badges about Coffee Ranking, Sustainability, Source... but those reasons it self doesn´t express the real deal, de essence of this brand.

So, we emerged in the reality of the brand and after a long discussions about concept, lifestyle, Brand Drives and other attributes we reached the true concept and naming. See below this amazing brand

Services:
Naming
Brand Identity

SouStrategy Team:
Brand Strategy & Creative Direction: Stevan Justo
Design, Social Media, Brandbook & Showcase: Bruno Cesar

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